![]() ![]() These standards are set by the Coalition for Better Ads-a group that Google is a member of, along with other advertising giants like Microsoft, Facebook, and News Corp. In short, Google’s ad blocker will block ads that fail to meet certain standards, making the new technology more of an ad filter. Read on to learn when it’s expected to roll out, the impacts it’ll have, and how to prepare for it. ![]() Whether you’re intrigued or bewildered by this Chrome update, you should know what to expect come launch. This was big (and shocking!) news coming from a tech company that makes about 90% of its revenue from advertisements. In June 2017, Google announced that it would release a Chrome ad blocker in early 2018.
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